These are scenes from the “Green Rush” in Colorado and Washington State where the pot biz became legal a couple of years ago. The smoke has settled and people are taking stock. Has the business been a boom or a bust? Has everything just gone up in smoke? Canada wants to know what lessons can be learned from our friends South of the border.
Reefer Riches will begin in Colorado, where marijuana has gone mainstream. There, the old drug has gained a new respectability. Take a voyage through the new culture of marijuana and the pot-preneurs behind a business that could be the most profitable enterprise of the 21st century.
Reefer Riches explores what our marijuana future could look like as it examines how Colorado and Washington State have begun to take over a business from organized crime. It examines the fallout from the world’s fastest-growing business sector south of the border. It is a fascinating story of shifting cultural values, strange political bedfellows, new issues for law enforcement and public health and safety, and plenty of profits.
DIRECTOR / NARRATOR